Navigating the Dynamics of IP Licensing for Data Center & AI

Raj Uppala, Senior Director of Marketing and Partnerships at Rambus, explores the complexities of IP licensing for emerging data center and AI applications. He discusses the growing demand for specialized IP components such as memory controllers, security solutions, and high-performance interfaces driven by the rise of AI accelerators and SoCs. Raj highlights the key factors customers consider when evaluating IP solutions, such as time-to-market, scalability, interoperability, and cost-effectiveness. The presentation underscores the importance of choosing the right IP solutions to accelerate innovation and streamline development in high-performance computing and AI infrastructure.

Featured Speaker

Raj Uppala

Sr. Director of Marketing & Partnerships, Rambus

Raj Uppala is the Sr. Director - Marketing & Partnerships at Rambus for the Silicon IP business unit. Prior to Rambus, Raj held several roles at Western Digital in product management, product marketing, and ecosystem partnerships, for the Hard Disk Drive (HDD) product line and a Smart Video product line encompassing Cameras, AI analytics, and Video Management System delivered as a service. Raj began his career designing memory and mixed-signal IC's, subsequently transitioning to marketing and product line management roles across a few Semiconductorcompanies. He holdsan MBA from Cornell University anda MS in EE from Mississippi State University.

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Navigating the Dynamics of IP Licensing for Data Center & AI

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Featured Speaker

Raj Uppala

Sr. Director of Marketing & Partnerships, Rambus