Meeting Automotive Design, Safety and Security Challenges with an Integrated HSM Solution

The automotive industry is undergoing a transformative shift towards the software-defined vehicle (SDV) bringing a broad set of implementation challenges. Revolutionary approaches are needed to navigate the ever-increasing complexity, support faster time-to-market demands, and meet regulatory safety and security compliance.

Join Omar Alshabibi of ETAS and Adiel Bahrouch of Rambus as they discuss an innovative integrated HSM solution that combines synthesizable Hardware Security Module (HSM) hardware IP with pre-integrated, pre-validated HSM software to meet the needs of automotive OEM and SoC developers.

Featured Speakers

Omar Alshabibi

Lead Global Product Manager for Cyber Security and Software-defined Vehicles, ETAS

Omar is currently serving as the Lead Global Product Manager for Cyber Security and Software-defined Vehicles at ETAS, where he is responsible for managing the cyber security solution portfolio, market discovery, new product introduction, and global strategy. Omar is a product evangelist, systems engineer, transformation and growth leader and business management professional with 18 years of multifaceted, global leadership experience in the delivery of complex software/hardware products and solutions in Telecommunication, Telematics, Industrial automation, Robotics, and automotive cyber security. He holds a Master's Degree in Engineering, Entrepreneurship and Innovation (M.Eng./ M.E.E.I.) from McMaster University, ON, Canada

Adiel Bahrouch

Director of Business Development, Rambus

Adiel Bahrouch is director of business development for Rambus Security IP. Adiel is a skilled business developer with a history of acquiring and managing strategic key accounts in the high-tech industry, backed by 18+ years of technical experience, project management and account management. Prior to joining Rambus, Adiel worked for a decade at Brightsight security evaluation lab where he held various positions prior to its acquisition by the testing, inspection and certification company SGS. Adiel oversaw business development strategy and operations for new security evaluation and certification programs driven by emerging security regulations and market trends, with a particular focus on the automotive industry.